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NORWEGIAN TV AND INTERNET COMMERCIALS FOR BRANDS AND COMPANIES
If you have launched or are about to launch a new product or service, a commercial can help you reach a wide range of groups, especially on Youtube, Facebook, and your websites, in addition to TV. As a production company, we can provide filming and production of 5-60 second commercials at the best market prices.
Below you will find some information about the length of commercials and which one is best suited for what purpose.
5-10 second commercials
These are well suited for direct-to-the-point messages, where the viewer doesn’t get a chance to avoid the message. The length is not too burdensome for the audience. Ultra-short commercials have become more and more popular thanks to social media and websites, as long ads can be annoying to many.
The short version can be a clip from a longer commercial with more detailed content and is suitable for reminding the audience about the message. This length is also more budget-friendly and can be used to reach many viewers with its short sequences. The downside might be that it is sometimes too short to get the message across and is not suitable for all products or services.
15-second commercials
This length gives more time to capture the viewer and offers a more effective recall rate among viewers. This could be a good length for introductory commercials where new services, products, or offers are presented.
The budget is also lower than longer commercials and can fit smaller to medium-sized businesses that have a smaller budget well.
The time available is enough to get the message across to viewers, even though it is quite common for internet users to skip the video after 5 seconds or the first opportunity they get. 15-second films also have a higher share rate on social media if the viewer finds it entertaining or funny enough. This can give the commercial a free ride on the internet and can reach even more people without cost and for a longer time.
It’s worth noting that the time might be too short to sink in with the viewer, but it’s an excellent choice especially for websites with clear messages.
30-second commercials
This is the most commonly used length today and popular for larger companies wanting a more detailed presentation of services and products. A 30-second video can be excellent for commercials with good humor and that can make the viewer laugh, the entertainment value should be set high or should start with a catchy first 5 seconds to capture the viewer.
A higher proportion of memory value can be expected, and this can be combined with shorter videos to refresh the message. This length may be too long for web use and is best suited for TV and websites.
60-second commercials
The better the story, the greater the chance that the viewer will remember the commercial. Commercials are quite similar to movies when it comes to the quality of the message. A good start and an even better ending are key.
Fun facts can be added to reinforce the message, so that the whole delivers something that is useful to the viewer. A longer commercial gets more time to build empathy and understanding than short films. Price-wise, 60 seconds and up fits larger companies with larger budgets.
Sist oppdatert: June 14, 2023
